Are you easy to find on social media? Or are you Facebook’s best kept secret? If you can’t be found on today’s biggest social platforms, you’re losing out on business – guaranteed.
Facebook search is on the rise at 2 billion searches per day – up from 1.5 last year. (Buffer)
That’s right on the heals of the 3.5 billion searches per day for Google. This means people today are searching for everything online. And they’re no longer just Googling everything. Now people are searching right in Facebook.
If you don’t have a presence in Facebook, you’re missing out. Not only on the fun of interacting with your clients, but on getting the real estate leads you need to grow your business.
Real estate is a great business that’s perfectly suited for social media. It isn’t super complicated and doesn’t have to be overwhelming. Here are 9 simple marketing ideas to get more real estate clients on Facebook.
1. Make Sharing Your Content Incredibly Easy
When people find your gorgeous listing, super helpful blog post, or practical tip; you don’t want them scratching their head to figure out how to share it with their followers. Using tools like social warfare will help your fans share all your awesomeness with their fans with a simple click.
This is a no-brainer for getting you FREE advertising for your real estate business! If you make people work too hard – it will almost NEVER happen. So, help others help you.
2. Shout-Out Your Services
If your company or team has standout services, tell your followers on your business page. And don’t hesitate to share realtime reviews and testimonials of those services too. If you’re doing a great job serving your current customers and community – you have an obligation to let everyone know about it.
Think about it, there are too many people being underserved by the real estate and lending professionals they’ve hired. And that’s unfortunate. Especially, when you’re ready and willing to help them with all your excellence and experience.
3. Use Professional Photos in your Listings
This is a BIG one. Using poorly lit and grainy photos in your listing is a sign you’re not a pro in this business. People are extremely visual and even more so today! If hiring a professional photographer seems too expensive, think of all the commissions you’re leaving on the table with your bad listing photos.
If you’re still feeling the pinch with the thought of outsourcing your photography needs, you can invest in some decent lighting and a camera and do it yourself. With the right lighting, you can even use a great smart phone to take professional looking listing photos.
4. Celebrate Milestones
Social proof is a powerful concept when marketing your business on social media. Social proof is when you allow your fans to see how you interact and are received by your customers and other fans. If people see you’re liked by others, chances are they’re more likely to like you too!
When you receive testimonials from clients or you complete the sales process with a customer – share it. Completing the sales process in your case is helping someone buy or sell their home. Taking a photo or selfie to share in their experience is a great way to show new customers you mean business.
5. Become an Authority
Position yourself and your brand as an authority by sharing your expertise in blog posts, webinars, helpful tips, and even doing a live video. Each tip doesn’t need to be lengthy or complicated. In fact, the easier to understand and consume the better.
Consistency is also key. The more you offer helpful advice to your followers, the more they will come to expect and appreciate it.
6. Stay Relevant Through the Buying Process – And After
To stay relevant means to provide information and insight on matters that are important to your customers NOW – no matter where they are in the buying process. This involves knowing exactly where your client is. For example, if your customer is in the pre-approval stage you’ll obviously be sending emails pertaining to everything they’ll need to know about getting pre-approved.
That’s pretty obvious, but where many realtors lose their past clients and referral business is in the information you share after the closing. Staying connected and providing value to your will keep you “top of mind.” And that’s the key to getting repeat and referral business.
7. Use the Power of Video
Video is exploding online and is the most popular form of media consumed today. So why not capitalize on it for your business? There are two types of video you can use: recorded video and live video. Both have their place in getting you more leads.
Recorded videos are effective in sharing tips and other evergreen information. You can add text overlays and music to give your videos polish. These are great for building your authority, as they are searchable for years to come and will drive traffic back to your website.
Live videos are extremely beneficial for showing your personality and sharing current and real-time information. Facebook also shows preference to their live videos, therefore, sharing them to more people. And that’s down right awesome.
8. Use a Facebook Cover Video
Facebook now offers a new feature to have a video automatically play when someone lands on your business page instead of your usual static image. This is unique and immediately grabs attention. And if your video is compelling – will keep that attention.
9. Create a Facebook Group
Facebook now allows you to link your business page to Facebook Groups you create. This allows you the ability to offer even more personalized services to your clients. Ideally, clients would be able to post in the group and help each other through the buying or selling process. This is community and social proof at its finest.
No matter what methods you decide to try, remember that it’s never about you. It’s ALWAYS about them. Keep that in mind before you post anything on social media.
What methods other methods have worked for you? Share in the comments below.